Jennifer Lopez Launches JLo Beauty

Jennifer Lopez introduces JLo Beauty, a luxurious skincare collection infused with the expertise and experience of the iconic, ageless beauty and developed by Ascendant Beauty LLC, a joint venture between Guthy-Renker and BRX GR LLC. A global superstar, Jennifer Lopez is celebrated for her boundless talent, multihyphenate career, relentless work ethic, limitless approach to life and an undimmable beauty that only gets better with age. Unsurprisingly, the number one question she’s asked is her secret to flawless, timeless, radiant skin — the “JLo Glow” that’s become a hallmark.

Like Jennifer herself, JLo Beauty is a force: powerhouse ingredients in rare combinations delivering uncompromising results for one groundbreaking authority in agelessness. Determined from the beginning to create luxe formulas that work as hard as she does, Jennifer carefully curated this game-changing, high-performance skincare collection. The collection she spent decades searching out.

It all stems from Jennifer’s long-time beauty philosophy based on The Five S’s: sleep, sunscreen, serum, supplements and sano. Inspired by the Spanish phrase, vivir sano, Jennifer has always committed to living a healthy, sane life. While Jennifer can’t bottle sleep or sano, her approach to life has informed an edited line-up of multitasking formulas that make self-care more simple — and a sensorial experience that serves as a daily reminder that beauty is an inside job.

“I want people to know that this is deeply meaningful for me, that it’s personal. Now I want to share what I’ve learned with people everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple.” — Jennifer Lopez, Founder, JLo Beauty

Check out the brand here.

—
Photo Credit: DFree / Shutterstock.com