Adult Contemporary

Jennifer Lopez Announces New Collab

todayOctober 2, 2020

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Coach introduces the Coach x Jennifer Lopez Hutton bag as part of the global superstar’s first collaboration with the house. Designed with Creative Director Stuart Vevers and inspired by the values of authenticity and inclusivity that Coach and Lopez share, the bag reimagines the house’s modern-day icon with Lopez’s singular approach to style.

Crafted in refined calf leather and genuine snakeskin, the Coach x Jennifer Lopez Hutton bag is finished with a special hangtag and storypatch featuring the star’s signature. Designed by a multi-hyphenate with multi-hyphenate lives in mind, the timeless, versatile bag is made for living on-the-go.

To launch the collaboration, Coach releases a series of social-first film vignettes and accompanying images that feature Lopez as the producer, the dancer, and the recording artist––spotlighting the multi-hyphenate she is, as well as the versatility of the bag’s design.

“It was really fun to create something unique and special with Jennifer,” said Vevers. “She brings her passion and style to everything she does and her approach to this design felt personal and authentic.”

“Designing my first bag with Coach was a great experience,” said Lopez. “I really wanted the Coach x Jennifer Lopez Hutton to feel like me. The colorblock leather and polished hardware details are really my style. It’s a bag that makes me look pulled together and ready for anything, and I can’t wait to share it with everyone.”


Photo Credit: DFree / Shutterstock.com

Written by: Vipology Staff Writer

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todayOctober 2, 2020


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