Volta has announced their campaign to promote Jaden Smith’s new music release, CTV3: Cool Tape Vol. 3, along with his track Cabin Fever. Jaden is a vocal supporter of sustainability, environmental initiatives and electric vehicles. His passion for issues that concern the environment aligns with Volta’s sustainability efforts.
The ad placements, which drive traffic to JadenSmith.com, are running on Volta’s premium station screens in top DMA’s for his recently released singles and upcoming album. This is a unique and authentic way for any artist to connect with existing and new fans; especially one who genuinely cares about the environment. Jaden’s new music leads you on a journey of nostalgia, friendship, joyfulness and reflection. In this time of constant unrest, this 1960s-inspired music takes us back to the basics of why we are here: to spread love, positivity and good vibrations.
Volta’s digital, place-based media allows forward-thinking brand partners to reach high-value audiences in historically unavailable locations through their media stations, while simultaneously driving a mission of sustainability forward. Given Volta has 80% of their electric vehicle charging stations within close proximity of essential businesses, these ad placements promote Jaden’s music in a format that connects the medium to his values in a meaningful way.
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Photo Credit: DFree / Shutterstock.com
