Beyoncé is making sure everyone is swimsuit ready this Summer! The singer/actress/designer’s activewear brand Ivy Park (in collaboration with Adidas) launched its first swimwear collection, which is set to launch on July 22. Dubbed “Flex Park,” the line begs the question: “How do you flex?” Basically, Queen Bey wants you to look and feel like your best self all season long — and her swimwear is here to help you do just that.
Taking a style cue from muscle beach culture, the collection, comprised exclusively of orange swimwear (some with contrasting white stripes), includes everything under the sun. There’s absolutely something for everyone. Shoppers can expect women’s one-pieces, bikinis, rash guards and coverups, men’s swim shorts and shirts and unisex slides in the clothing department. All apparel will fall in the range of $45 to $75. Plus, the line, which ranges from size extra small to 4X, epitomizes stylish sustainability. Every piece is made from polyester swim materials that contain a minimum of 85% recycled content.
If you’re on the hunt to up your accessories game, fear not — Beyoncé has you covered. The collection will include unisex hats, a towel, a water bottle and a tote bag, all of which range from $40 to $120.
To promote her newest drop, Beyoncé obviously had some killer creative. Instead of tapping professional models, the faces of the campaign are KNC beauty founder and fashion influencer Kristen Noel Crawley, actor Quincy Brown and model/body-positivity influencer Tabria Majors. Last Thursday, the Ivy Park Instagram account also teased the collection, sharing a video of the models lifting weights in the swimwear — a further commitment to the muscle beach theme.
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Photo Credit: Everett Collection / Shutterstock.com
