H&M Celebrates Pride Month

June 10, 2019

As June marks Pride Month and 2019 celebrates the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ+ community in impactful ways.

Several brands are showing their support by creating capsule collections full of rainbow-themed apparel and accessories, donating up to 100 percent of net proceeds to charities that benefit the LGBTQ+ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others.

Mega retail giant H&M has tapped actress and former NYC Pride Parade Grand Marshall Laverne Cox to front its Love for All collection and accompanying campaign, “Stay True, Stay You.” The collection includes rainbow-laden unisex T-shirts, sweaters, shorts, pants, accessories and shoes and features phrases like “Every Body Is Free to Love,” “Free & Equal” and “Proud.”

H&M will be donating 10 percent of proceeds from the collection to the United Nations Free & Equal campaign. Prices range from $9.99 and $69.99.

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Photo Credit: a katz / Shutterstock.com

Written by: Vipology Staff Writer

GLAAD H&M Hetrick-Martin Institute Laverne Cox LGBTQ community Love for All Pride Month 2019 Stay True Stay You Stonewall United Nations Free & Equal campaign

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