Frank Sinatra Rarities Goes Digital To Celebrate His Label’s 60th Anniversary

Honoring Frank Sinatra’s birthday and in celebration of the 60th anniversary of “The Chairman of the Board” founding Reprise Records, Frank Sinatra Enterprises and UMe are releasing Frank Sinatra: Reprise Rarities Volume 1. The album is available now all digital streaming platforms. Frank Sinatra: Reprise Rarities Volume 1 contains 13 Reprise tracks, many making their digital debut.

Sinatra realized a long-time dream by forming his own record label, Reprise, in 1960. At the time Sinatra’s business model was highly innovative in the recording industry; the very first of its kind, he pioneered the concept of having artists create and control their recordings.

“Untrammeled, unfettered, unconfined” is how the early advertisements described Sinatra on Reprise.

Throughout the years artists including Dean Martin, Sammy Davis, Jr., Bing Crosby, Nancy Sinatra, Jimi Hendrix, The Kinks, Duke Ellington, Count Basie, Frank Zappa, Joni Mitchell, Neil Young, Eric Clapton, Tom Petty, Green Day and Michael Bublé among others have recorded albums for Reprise.

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