Rihanna Is Outselling Both KKW Beauty and Kylie Cosmetics

Here’s a billion-dollar empire in the making with the receipts to prove it. Following up on projections made in January of this year, pop culture aficionados PopCrave reignited talk of domination of Rihanna’s brand ‘Fenty Beauty’ over the beauty industry via a tweet, comparing the ongoing success of the brand with that of the Kardashian-Jenner beauty brands KKW Beauty and Kylie Cosmetics, which Rihanna’s brand was already outpacing by 34 percent in its second month of operation.

And while her fans are still clamoring for new music, it’s hard not to respect Rih’s current and clearly very lucrative hustle. After all, pop superstardom can be a very fickle business. But the beauty industry? That’s forever.

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