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The fashion industry is being called upon to expand their range of luxury brand sizes they offer to go beyond the standard 0 to 12. While many fashion companies claim they’re listening, serving their customer’s needs and being inclusive, currently only about 20% of the luxury ready-to-wear fashion market has inclusive sizing. When you consider that 68% of American women report that they wear a size 14 or above, and recent reports state the average American woman wears a size 16 to 18, those fashion numbers just don’t match.
The good news is that more and more labels are making extended sizes. For example, 11 Honoré, a multi-brand luxury site that carries sizes 10 to 20, launched just last year. And initial reports that 11 Honoré’s most popular size is that top size 20, so it’s now urging the more than 80 luxury labels it sells to extend their sizing even further.
If the definition of capitalistic success is matching demand with supply, the point is that there is an enormous demand in the market that is just waiting to be supplied. And those in the luxury fashion industry could reap big rewards if they start truly serving the consumer.
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Photo Credit: Alena Ozerova / Shutterstock.com
Alvin Kamara’s comments to Bleacher Report over the summer, when he said the New Orleans Saints would have “beat the s*** out of” the Philadelphia Eagles had they met in the playoffs last season, were revisited again this past week. Kamara’s comment doesn’t look so crazy now. True, this isn’t the same Eagles team that won last season’s Super Bowl. That becomes more clear by the week. But the Saints […]
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close For every Show page the timetable is auomatically generated from the schedule, and you can set automatic carousels of Podcasts, Articles and Charts by simply choosing a category.
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For every Show page the timetable is automatically generated from the schedule. Curabitur id lacus felis. Sed justo mauris, auctor eget tellus nec, pellentesque varius mauris. Sed eu congue nulla, et tincidunt justo. Aliquam semper faucibus odio id varius. Suspendisse varius laoreet sodales.
close For every Show page the timetable is auomatically generated from the schedule. Curabitur id lacus felis. Sed justo mauris, auctor eget tellus nec, pellentesque varius mauris. Sed eu congue nulla, et tincidunt justo. Aliquam semper faucibus odio id varius. Suspendisse varius laoreet sodales.
close For every Show page the timetable is automatically generated from the schedule. Curabitur id lacus felis. Sed justo mauris, auctor eget tellus nec, pellentesque varius mauris. Sed eu congue nulla, et tincidunt justo. Aliquam semper faucibus odio id varius. Suspendisse varius laoreet sodales.
close For every Show page the timetable is auomatically generated from the schedule. Curabitur id lacus felis. Sed justo mauris, auctor eget tellus nec, pellentesque varius mauris. Sed eu congue nulla, et tincidunt justo. Aliquam semper faucibus odio id varius. Suspendisse varius laoreet sodales.
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For every Show page the timetable is auomatically generated from the schedule. Curabitur id lacus felis. Sed justo mauris, auctor eget tellus nec, pellentesque varius mauris. Sed eu congue nulla, et tincidunt justo. Aliquam semper faucibus odio id varius. Suspendisse varius laoreet sodales.
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