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The festive season is coming and everyone is out searching for the perfect gift. TOUS knows that. With this campaign, the company presents the “almost perfect” way to find it.
In its new campaign, the jewelry brand is launching a musical for the first time. Actress Emma Roberts tells a story that celebrates the joy of giving while making fun of the brand’s iconic round box and how hard it is to wrap.
With a touch of comic whimsy, the campaign celebrates the excitement of finding and giving that “almost perfect” gift. When the song and choreography especially created for the occasion reaches its grand finale, the audience will conclude that you don’t have to worry about the wrapping, because what really matters is what’s inside. Hence, the campaign’s claim: Hard to wrap, easy to love.
The campaign will be broadcast on television in Spain, Mexico, Portugal and Russia and shown in movie theaters in Poland, Ukraine and the Czech Republic. It will continue on digital media, external media and in the press worldwide.
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Photo Credit: Ron Adar / Shutterstock.com
1956 - Big band leader and trombone soloist Tommy Dorsey died. 1962 - The Beatles recorded "Please Please Me." 1968 - Cream gave its last concert at the Royal Albert Hall in London. 1969 - The Band received a gold record for the album "The Band." 1976 - The Sex Pistols' "Anarchy in the U.K." was released. -- Photo Credit: Neftali / Shutterstock.com
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