Dolly Parton Announces New Partnership

In a timely and one-of-a-kind collaboration, American Greetings and global superstar Dolly Parton share their exceptional gifts of spreading joy and bringing magic to the world. The partnership allows users to send a birthday greeting set to the tune of Parton’s iconic hit “9 to 5” through American Greetings’ popular SmashUps digital initiative. With 1,200 different names available to personalize the SmashUp, it is easier than ever to bless loved ones with a little bit of music.

“Celebrating who you are and why you are special is something I have always encouraged and have known is important for my own identity,” says Parton. “God made us all unique in our own ways, and I love the fact that I was able to offer something special for everyone. In a time like now, when we do not get the chance to share special moments like birthdays with each other in-person, I am so happy to know my ‘Birthday Time’ SmashUp ecard is now available to share with those you love.”

Earlier this year American Greetings announced a multi-year partnership with Parton that includes digital and physical products integrating the legendary singer-songwriter’s music in unique ways.

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