Dior Virtual Beauty Shop goes 3-D so you can shop their Paris store from your Living Room

Paris, as the saying goes, is always a good idea. Although perhaps not when the European city is in the midst of a lockdown owing to a global pandemic.  But the beauty – and retail therapy – of the French capital is now being offered to the world virtually, thanks to one of its most fabulous exports, Dior.

Dior Beauty has made its online store a virtual 3D experience of its Parisian flagship, which is located on Avenue des Champs-Élysées. Shoppers are able to virtually wander around the store and learn more about products before making purchases.

In a bid to properly emulate the feeling of visiting the store, Dior Beauty will also alternate the decor of its virtual shop in accordance with each season. In honor of spring, it is currently complimented by a flurry of flowers.

LVMH, the French conglomerate which owns Dior among many others, has been one of the most responsive to the current outbreak of coronavirus. Syncing with the start of the coronavirus outbreak in France, it began using the factories typically used to make cosmetics for Dior, Guerlain and Givenchy to produce large batches of hand sanitizer.

Visit Dior Beauty’s virtual boutique here.

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