Tech Made Simple

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Tech Made Simple

Super Bowl 2020 Ads pushed Electric Vehicles – but were Viewers Buying?

The Super Bowl is always a vehicle for auto ads, but Super Bowl 54 was the year of the electric vehicle.  In previous years, there had never been more than one E.V. ad in the Super Bowl. This year, there were four.   In a year when Fox reaped $5.6 million for a 30-second ad, Porsche shelled out for a 60-second ad promoting its electric sports car, the Taycan; Audi […]

todayFebruary 5, 2020

Tech Made Simple

Apple is closing all offices and stores in China through February 9th

Apple is no longer just closing one store in China over coronavirus worries — Apple is closing them all. The company is shutting down all its corporate offices, stores, and contact centers in mainland China through February 9th, according to a statement provided to Bloomberg’s Mark Gurman. Now that the coronavirus outbreak has killed over 200 people in China, infected nearly 10,000 worldwide, been declared a global public health emergency, […]

todayFebruary 4, 2020

Tech Made Simple

TikTok has its Super Bowl moment in more ways than one

It’s best to think of the Super Bowl as the Content Bowl; brands try to outdo each other with celebrity power, attempts at creating viral moments, and trailers for the biggest movies. This year, that included TikTok. TikTok aired a 30-second Super Bowl commercial during the game, leaning into the realness of its creator base. The tagline at the end of the video suggests TikTok is “real athletes, real fans, […]

todayFebruary 3, 2020

Tech Made Simple

A Plethora of Apple Updates are Headed Our Way

Apple may have a busy few months up ahead, with the company reportedly planning to release its rumored Tag trackers; a new high-end set of headphones; updated iPad Pro, MacBook Pro, and MacBook Air devices; a 4.7-inch LCD iPhone; and another attempt at a wireless charger (after the disastrous AirPower cancellation). That’s all according to a research note from generally reliable Apple analyst Ming-Chi Kuo predicting Apple’s product releases for […]

todayJanuary 30, 2020

Tech Made Simple

Clayton Christensen, the Father of ‘Disruptive Innovation,’ Dies at 67

Clayton Christensen, the business scholar who coined the term “disruptive innovation,” died at a Boston hospital last week, the Deseret News reports. He was 67. You may not immediately recognize his name, but the tech industry — and every resulting industry — is built on the framework of technology disruption and innovation that Christensen devised. The crux of Christensen’s theory is that big, successful companies that neglect potential customers at […]

todayJanuary 29, 2020

Tech Made Simple

How to Install Extensions on Microsoft’s new Edge browser

One of the best things about Google Chrome is its robust catalog of extensions. Microsoft’s new version of the Edge browser, which just launched for Windows 10, macOS, and mobile, is built on the same Chromium code base and can also tap into the Chrome web store. This means that it supports the same tremendously large selection of extensions, in addition to Microsoft’s own relatively limited selection of native extensions […]

todayJanuary 24, 2020

Tech Made Simple

How to Download Microsoft’s new Edge browser

Microsoft is launching its new Chromium-based Edge browser today. It comes with built-in tracking protection, a new Collections feature to grab images and content from the web, and an Internet Explorer mode for businesses. If you’re currently a Chrome user, then it’s very familiar in terms of overall features and the user interface. Windows 7, Windows 8.1, Windows 10, and macOS users will all be able to download and install […]

todayJanuary 23, 2020

Tech Made Simple

The Apple Archive is an Excellent Dose of Nostalgia for Apple Fans

A new and completely unofficial archive of all things Apple is attempting to make almost 44 years of the company’s official videos, ads, and imagery available to browse online. 9to5Mac reports that The Apple Archive currently contains just under 1TB of data, comprising over 15,000 files, and it includes everything from print ads, to TV spots, WWDC sessions, internal training videos, and even a collection of macOS and iOS wallpapers. […]

todayJanuary 22, 2020

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