Captain Marvel’s Retro Tie-In Website

Marvel’s next big superhero movie is Captain Marvel, set for release in theaters on March 8^th, and unlike most of the franchise’s films, this one’s set in the 1990s. To go along with the movie’s release, the company has launched a tie-in website that fits the timeframe, a throwback to web design of the era, complete with awkward animations, fonts, and colors.

The result is, well, Marvelous.

In a far cry from the typical boring movie tie-in, the Captain Marvel website taps into the nostalgia for the 1990s that audiences have already seen in the film’s trailers, and features a ton of components that were mainstays of the web almost a quarter of a century ago: random animations, zany photo editing, HTML frames, brightly-colored fonts, and of course, a guestbook and hit counter. There’s even a Skrull you can punch when it pops up. All that’s missing is a front page that you have to click through.

What’s not 90’s about the website is the technology behind it, so unlike the sites of yore, it should be a speedy one to navigate.   All in all, it’s a clever facsimile that replicates the look and feel of what the web looked like, and it’s not too far off from what some of us remember. Had Marvel been in any place to release movies in the 1990s, it’s probably a bit what its promotional site might have been like. And we like it.

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Photo Credit: Sarunyu L / Shutterstock.com