Brie Larson Becomes New Global Muse

Decorté, one of Japan’s most beloved beauty brands, celebrates its 50th Anniversary globally with a year-long campaign and message, Embrace Your True Beauty. The brand also announces that it has signed Academy-Award winning actor, Brie Larson, as its new Global Muse. Brie is acclaimed for her work as an actor, producer and director in film and television, and she epitomizes the values of Decorté. The brand will also be launching other initiatives to celebrate fifty years including a virtual global online experience as well as a partnership with French luxury house, Baccarat. In addition, Decorté is introducing a curated collection of four modern fragrances that is inspired by the beauty of the kimono and the spirit of the woman who wears it.

Decorté embodies the best of Japanese beauty or J-Beauty as it is known by many consumers, balancing art and science as well as tradition and innovation. The brand is a pioneer in cutting edge research and science, and it has partnered with world-renowned universities and acclaimed scientists for decades to deliver breakthrough formulas. The name stands for the craftsmanship that has sought unique beauty without compromises, passing on real elegance, or kihin. DECORTÉ is a brand that embodies the idea of true beauty, rich in intelligence and dignity, a beauty to be proud of for all time.

“I am honored to be a part of the KOSÉ family and be named Decorté’s Brand Muse,” says Brie Larson. “I love the confidence that the brand inspires in women globally as well as its holistic approach to beauty. I appreciate how much research, science, craftsmanship and passion go into the making of each product. The brand holds themselves to the highest standards of quality and experience.”

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