Bebe Rexha Creates Perfect Harmonies With Music-Inspired Chip Flavors

Pop, Hip Hop, Rock: the popular music genres that have inspired fashion, culture and once-in-a-lifetime moments that transcend generations are now the latest inspiration for Lay’s iconic chip flavors.

Lay’s – one of the marquee brands from PepsiCo’s Frito-Lay division – is known for delivering exciting flavor experiences to fans in unexpected ways and today the brand is announcing a flavor-meets-music experience like never before. Lay’s “Turn Up the Flavor” program is releasing three delicious limited-time flavors inspired by three beloved music genres – Pop, Hip Hop and Rock. Each flavor will exclusively unlock a new song from one of the most musically-diverse artists in the music industry, Bebe Rexha.

“Like flavor, music has the power to elicit strong emotions such as joy, passion and nostalgia,” said Katie Ceclan, senior director of marketing, Lay’s. “Those emotions can be heightened even further when you pair the right flavor and music together – and that’s exactly what we sought to do with the ‘Turn Up the Flavor’ program. As a brand that loves to delight our fans, we are excited to bring them two things they love – the uniquely delicious flavors of Lay’s and the incredible sound of Bebe Rexha. Our limited-time flavors paired with exclusive, new songs from Bebe each create a customized sensorial experience for our fans to taste, listen and enjoy.”

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Photo Credit: JStone / Shutterstock.com