Ashley Graham Announces Global Brand Ambassadorship

St.Tropez, the most trusted premium self tanning brand has announced beauty icon, supermodel, and entrepreneur Ashley Graham as its new Global Brand Ambassador. In her new role, Graham will lend her influential voice to the brand, headlining their motivational “You Set the Tone” brand campaign.

“The secret is finally out! I’m so excited to be working with St.Tropez as the new face of their iconic brand. St.Tropez has always been my trusted go-to for a healthy, natural-looking tan, and I love that the products make it easy and quick to have a natural looking glow year round. But for me, it’s not just about glowing skin – having a golden glow on the outside also gives me confidence on the inside. I feel like I can take on the world with a tan! I couldn’t be more proud to partner with St.Tropez to kick off a brighter tone for 2021.”

Working closely with the brand over the last year on the partnership, Graham now begins her role leading the St.Tropez ‘You Set the Tone’ Campaign, which encourages everyone to glow with confidence. With iconic status across the tanning and skincare category, St.Tropez continuously brings new, innovative, easy to use formats that makes it quicker and easier for you to get a trusted sunkissed glow at home, without the harmful effect of UV rays. Combining the best in tanning technology and superior skincare ingredients, they are the go-to for a hydrated, longer lasting and sunless glow that adapts to your skin tone. Ashley will lead the campaign with the rest of the global tanning tribe of celebrity fans, tanning experts, influencers, professionals and social communities. Graham’s first in-store campaign image will hit Ulta stores this month with more exciting content set to follow on the brand’s social channels.

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