Adidas and Others Invite You to Celebrate Pride on Your Feet

As June marks Pride Month and the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ+ community in impactful ways.

Several footwear brands are showing their support by creating capsule collections full of rainbow-themed items to bring color and pride to your feet, donating up to 100 percent of net proceeds to charities that benefit the LGBTQ+ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others.

Adidas is launching a new iteration of its “Love Unites” campaign, enlisting pop artist Ace Troy, drag performer Flawless Shade and DJ Venus X, among others, for a short film talking about their experiences and the LGBTQ+ movement. Along with the campaign, Adidas is releasing a Pride collection consisting of footwear — including colorful designs of its Ultraboost 19, Nizza and Continental 80 sneakers, among others — apparel and accessories featuring the brand’s logo reimagined in rainbow colors, which will be available starting June 1. Through its initiatives, Adidas will also be donating to The Trevor Project, a youth suicide prevention and crisis intervention organization.

The sock brand Bombas is continuing its mission of donating socks to those in need with its first Pride Month rainbow-colored sock collection. Available in ankle and calf lengths — $12 for one pair or $45.60 for a pack of four — Bombas is also teaming with the Ally Coalition to allocate 40 percent of their sock donations in the month of June to homeless LGBTQ+ youth.

Ugg is redesigning its Fluff Yeah Slides with three vibrant color options: Pride Rainbow Yellow, Pride Rainbow Purple and Pride Stripes, a blue, pink and white style inspired by the transgender flag. The brand is teaming with the Born This Way Foundation and donating 25 percent of the $100 slide back to the charity.

Teva is linking with the Tegan and Sara Foundation — an organization started by musical group Tegan and Sara that supports young girls and women in the LGBTQ+ community — for a limited-edition rainbow-colored Flatform Universal Pride Sandal. The brand will donate $30,000 from sales of the $80 sandal to the charity.

The footwear brand Hunter is reimagining its classic Play Boot with a visible rainbow sole and pull tab, available June 3 for $100. For the launch of the boot, Hunter is teaming with five individuals in the LGBTQ+ community — London-based performer, ShayShay, BBZ co-founder Tia Simon-Campbell, BBC Radio host, Glyn Fussell, gender-neutral model Jay Espinosa and transgender dancer Lucy Fizz — to support five charities of their choosing.

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