Adam Driver is the face of Burberry’s newest Men’s Fragrance

Burberry has revealed that Adam Driver is the face of its newest men’s fragrance, set to launch in August. It will be the first perfume created by the house’s artistic director Riccardo Tisci.

“I’m very happy to be working with Burberry on this campaign, and with Riccardo Tisci in representing his first fragrance for the brand,” Driver said in via the press release for the launch. Tisci was tapped as the chief creative officer of Burberry in 2018.

Perhaps to highlight the partnership, Driver showed up on the Cannes Film Festival’s July 6 opening night red carpet decked out Burberry. For the opening ceremony and premiere of Annette, his new movie, Driver escorted costar Marion Cotillard looking dapper as ever in an English-fit tuxedo which featured silk-satin peak lapels and side stripes.

He paired the stunning suit with a white cotton-poplin shirt, black silk-satin bow tie, black silk-satin cummerbund, black leather belt, palladium-plated personalized letter motif cufflinks and black leather Derby shoes.

Burberry’s fragrance and cosmetics license is currently held by Coty Inc., which started managing the fashion label’s beauty business in October 2017. Prior to that, the activity was run in house at Burberry.

The new fragrance will be available for purchase on August 2 at Bloomingdale’s.

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Photo Credit: Denis Makarenko / Shutterstock.com