insert_link Fashion Allure Celebrates it’s 30th Anniversary by opening a New Store in NYC Allure just turned 30, and the industry beauty bible kicked off the celebration by announcing its foray into brick-and-mortar retail. The beauty magazine is opening an "experiential retail concept" called the Allure Store in New York City. The reason behind the move and vision for the store is that shoppers will be able to buy editor-vetted products, attend events with industry experts and create content. In a time where the ongoing pandemic […] todayFebruary 9, 2021