Hip Hop Duo Run the Jewels drop New Collab

Cookies is proud to roll out the newest addition to its family of brands,  Run the jewels , a collaboration between Lemonnade —a sister brand to Cookies that represents the top sativa-focused cannabis collection on the U.S. market—and the widely acclaimed hip-hop supergroup Run the Jewels , aka RTJ, who today are releasing a new lyric video for their song, JU$T, featuring Pharrell Williams and Zack de la Rocha.

This potent partnership between Berner, the Bay Area rapper and entrepreneur who built COOKIES into one of the largest cannabis brands in the world, RTJ rapper Killer Mike, and rapper-producer El-P developed organically, stemming from a longstanding mutual admiration, a shared passion for music, cannabis and advocacy.

“Berner is a longtime friend and we have watched him build his empire,” said Killer Mike.

“Yeah,” adds El-P. “We have huge respect for Berner and what he’s accomplished and we fucking love weed so this is very exciting for us.”

“Killer Mike & El-P are legit cannabis enthusiasts—every time I see Mike, we get high together. Him and I go back more than a decade, and I’ve always felt we could open a new dimension in cannabis,” said Berner. “After working with him on The White Album (2011), I knew we’d have to collaborate again. I have a lot of respect for RTJ’s work ethic. Creating the Run the Jewels brand is a natural progression.”

RUN THE JEWELS launches with its first branded strain, Ooh La La— named after the lead single from RTJ’s latest album, RTJ4. This hybrid strain delivers a sensory-heightening head high and a light body feel. Ooh La La merges Lemonnade’s sativa focus with Killer Mike and El-P’s Indica appreciation for the ideal hybrid strain with an aroma of spice cake and frosting and flavor of sweet fruit cake with an herbal tea chaser.

In addition to top-shelf flower, the Run the Jewels line includes pre-rolls, vapes, extracts and blunts. The full line of Ooh La La products is coming soon at Cookies dispensaries throughout California, including locations in Merced, Modesto, La Mesa / San Diego, Oakland, Redding and Hayward (coming soon), as well as the Lemonnade retail store in Sacramento. The full line is also available in Detroit, Michigan, at the Cookies store operated by Gage Cannabis Co. Ooh La La flower and pre-rolls will drop in additional dispensaries across Michigan, Washington (Hash Agency), Colorado (Veritas Fine Cannabis), Oregon, Oklahoma (Electraleaf), Arizona and Illinois later this year.

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Photo Credit: djile / Shutterstock.com