T-Pain Teams Up for New Collab

July 17, 2020

Sometimes life gets off track and you can’t seem to find your beat. To help consumers restore their rhythm and chew through those moments, TRIDENT Gum and T-Pain have collaborated to launch #ChewTunes. The brand-new customizable experience allows fans to drop their own beat using the #ChewTunes Instagram filter. Consumers 16 and older can win a trip to the 63rd GRAMMY Awards® or a cash prize just for dropping an original beat!

The limited edition TRIDENT Gum Chew Tunes packs are available in four iconic flavors – Original, Spearmint, Watermelon Twist & Tropical Twist – and each corresponds to a unique instrumental sound for a completely original tune. Whether it’s a funky sound with Original or an island-inspired rhythm with Tropical Twist, fans can chew through their day and jam out with their #ChewTunes beat!

“The TRIDENT Gum brand knows life can sometimes get off track and throw you off your game. We’re working with T-Pain to encourage fans to create and share their own #ChewTunes beat through an interactive experience,” said Iryna Shandarivska, Senior Category Director at Mondelēz International. “Chew Tunes gives consumers a tool to restore their rhythm in a fun and engaging way.”

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Photo Credit: stock_photo_world / Shutterstock.com

Written by: Vipology Staff Writer

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