Research Reveals Interesting Facts about the Health of Women Ages 40+

WisePause, a pro-aging wellness and education platform, has recently released two new research reports: FemAging 2020 and FemAging in the COVID-19 Era. This research sheds important light on the most critical current and future health, wellness, technology and innovation needs of women ages 40 to 65.

In FemAging 2020, WisePause introduces a new industry sector: FemAging Tech. This sector includes health innovations (software, diagnostics, devices, nutraceuticals, wearables, pharmaceuticals, clothing and other products and services) developed specifically for women ages 40+. Globally, FemAging Tech solutions have received an estimated $445 million in funding.

FemAging 2020 examines how older women perceive their health, and the innovative products and services they feel will best meet their unique needs. It reveals that more than half (55%) of U.S. women ages 40 to 65 report significant or very high concern about whether they can remain, healthy, active and independent as they age. 66% of African American and 62% of Hispanic women in this age group share these health concerns.

The FemAging in the COVID-19 Era report illustrates how nearly one-quarter (22%) of U.S. women ages 40-65 believe the coronavirus pandemic will have a negative impact on their health and well-being today and for many years to come.

But, many FemAging Tech innovations are not meeting older women’s most vital physical, mental and sexual health requirements.

“Older women of all backgrounds are clamoring for products and services that truly meet their most vital and sensitive health, wellness and well-being needs — especially in the wake of the COVID-19 crisis,” said Denise Pines, founder of WisePause and co-author of the report.

“Unfortunately, women ages 40+ have been largely overlooked when it comes to developing innovative and relevant health products and services. Our reports provide a roadmap companies, entrepreneurs, investors and others can follow to deliver much-needed solutions,” said Fard Johnmar, digital health futurist, co-author of the report and founder of the innovation consultancy Enspektos, LLC.

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