Pharrell Williams Partners Up with SoundCloud to Highlight Emerging Creators

With a shared vision to ignite what’s next in music and champion new talent, SoundCloud, Pharrell and i am OTHER are coming together to propel emerging talent forward by spotlighting a hand-picked mix of undiscovered artists, specially curated by Pharrell. The compilation, “SoundCloud Presents: i am OTHER, Volume 1,” will feature music genres, styles and sounds from across the global SoundCloud community — and they’re seeking artist submissions to be involved in the project.

Creators on SoundCloud can be considered by:

Uploading their tracks to SoundCloud and including the hashtag #SCxiamOTHER
Pharrell, i am OTHER and SoundCloud will review submissions and select a minimum of 10 tracks from independent, emerging artists to be featured on “SoundCloud presents: i am OTHER, Volume 1.” There’s no limit on submissions, so artists can upload often to maximize chances.
In addition to a spot on the album, selected artists will be fast-tracked into SoundCloud’s premium marketing services program, Repost Select, and receive funding for upcoming projects from SoundCloud’s recently announced $10M creator accelerator fund along with additional promotion and marketing support.
Selected artists will be notified via SoundCloud by May 6, 2020.
Net proceeds received will go to Sweet Relief and Help Musicians, two charities on the frontlines of providing direct relief to the artist community. “SoundCloud Presents: i am OTHER, Volume 1” will be available on SoundCloud and distributed to all streaming services via SoundCloud’s distribution and artist services offering, Repost Select, in early May 2020.

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