LiveXLive Media, Inc. has announced that it delivered more than a million livestreams of the album release party for Selena Gomez’s new album, “Rare,” on January 9, 2020. LiveXLive brought the intimate event to music fans worldwide as part of its exclusive multi-year partnership with iHeartMedia.
“Selena is an extraordinary artist, and she took fantastic advantage of the opportunity to connect directly with her audience, frame her album and increase the awareness of its release,” said Dermot McCormack, President of LiveXLive. “She is an international superstar, and she understands the global reach and essential inclusivity of livestreaming.”
Selena invited her fans to participate in the event via Twitter, tweeting “I can’t wait to share this special moment with you only on @livexlive!” The countless fans who chatted via LiveXLive’s live social music network were equally excited, sharing exuberant comments during the livestream.
The livestream was accessible across multiple platforms including YouTube, Twitch, Twitter, Selena’s Facebook page and LiveXLive’s Facebook page. In partnership with LiveXLive, America Movil/Claro Musica brought the livestream to music fans throughout Latin America.
A next generation live social music network unifying people worldwide through the universal language of music, LiveXLive connects fans, bands, and brands. The company holds live streaming rights for more than 1500 music festivals and events through exclusive, multi-year partnerships, and has produced nearly 300 hours of live content featuring more than 300 artists since April 2019. In addition, LiveXLive has developed and produced hundreds of hours of short-form content comprised of live performances, podcasts, artist interviews, lifestyle segments, and show pilots.
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