Jon Bon Jovi and his son Collab to Create Rockin’ Burgers to Support The JBJ Soul Foundation

Umami Burger, the world-renowned premium burger brand, is thrilled to announce its upcoming Artist Series collaboration with Jesse Bongiovi, dropping nationwide on May 13th. Bongiovi has created ‘The Hampton Burger’ as an exclusive culinary creation available at Umami Burger locations nationwide from May 13th through July 14th. Jesse and his father, Jon Bon Jovi have created an incredible award-winning rosé wine venture known as ‘Hampton Water’ which will be sold at all Umami Burger locations through this partnership. As part of this exciting collaboration, $1 from each ‘Hampton Burger’ sold will benefit the charitable organization JBJ Soul Foundation, which works to break the cycle of poverty, hunger, and homelessness throughout the United States.

Jesse Bongiovi and Jon Bon Jovi join a roster of celebrities who have worked with UMAMI’S ARTIST SERIES including the iconic Cindy Crawford, rapper Jaden Smith, international acclaimed Chef Daniel Boulud, actors Andy Samberg and Cameron Dallas and music group, The Black Keys.

Sam Nazarian, Founder & CEO of sbe, states: “sbe is known for bringing the best experience in food and hospitality and we are very excited to welcome Jesse Bongiovi and Jon Bon Jovi to the Umami Burger family with this latest partnership. Working with Jesse, his talented father, and their award-winning wine company has been truly wonderful. We are thrilled to bring our guests an innovative new burger to enjoy this summer with their refreshing rosé.”

Jesse Bongiovi, Co-Founder at Hampton Water Wine Co., states: “We are very excited to be partnering with Umami Burger for the Artist Series collaboration. What makes this partnership extra special for us is that a portion of the proceeds go to JBJ Soul Foundation, which is very near and dear to our hearts. We hope that everyone enjoys ‘The Hampton Burger’ alongside some delicious Hampton Water rosé.”

Flavorful and full of Umami, ‘The Hampton Burger’ features a Miso Mustard Wagyu Beef Patty between two layers of American Cheese and Kewpie Mayo topped with roasted tomatoes and diced raw onions, a pickled beet slice, feta crumble and finished with shredded iceberg lettuce and green chili vinaigrette – all between a freshly toasted bun.

Created exclusively for Umami Burger, ‘The Hampton Burger’ is available at Umami Burger locations nationwide starting on May 13th through July 14th for $13. You can learn more about ‘The Hampton Burger’ in this video link here.

This announcement comes on the heels of Umami Burger’s significant international expansion, opening three locations in Mexico and four in Japan in the past two months, as well as AccorHotels commitment to opening over 100 Umami Burger restaurants across the globe in the next seven years in partnership with sbe.

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