Forbes reports that in 2018, nearly a quarter of the U.S. population completed home improvement projects; but 93% of them did so without the help of a professional. Forbes says that with the vast amount of DIY videos and tutorials available with a simple YouTube search, most home owners, especially millennials, are completing tasks on their own. With only 7% seeking a professional or service, it is important for home improvement industry leaders to keep this in mind as they are looking for the best way to satisfy a customer.
Nearly a quarter of the U.S. population made home improvements in the last year and only 7% of them worked with a professional. “DIYers spend more than 60 hours per week on TV and digital devices, including computers and smartphones,” Peter Katsingris, senior vice president of insights at Nielsen, told conference attendees. “The technology and the choices it provides make DIY a realistic option for people.” (A quick search of YouTube shows 252,000 results for home improvement DIY videos, potentially a useful albeit cluttered marketing platform for reaching this massive demographic – or figuring out how to wire your new smart home security system.)
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