Meek Mill’s Push For Criminal Justice Reform

Global sports brand PUMA today announced the unveiling of the Clyde Court #REFORM, a basketball shoe inspired by hip-hop artist Meek Mill’s advocacy to reform the criminal justice system and Olympian Tommie Smith’s activism for universal equality.

The drop also coincides with the launch of the REFORM Alliance, a groundbreaking organization devoted to transforming the American criminal justice system led by award-winning recording artist Meek Mill; Philadelphia 76ers co-owner and Fanatics executive chairman Michael Rubin; entrepreneur, business mogul and PUMA Basketball Creative Director Shawn “JAY-Z” Carter; Kraft Group CEO and New England Patriots owner Robert Kraft; Brooklyn Nets co-owner and philanthropic investor Clara Wu Tsai; Third Point LLC CEO and founder Daniel S. Loeb; Galaxy Digital CEO and founder Michael E. Novogratz; and Vista Equity Partners founder, chairman and CEO Robert F. Smith.

PUMA is the exclusive brand partner of the REFORM Alliance and is proud to support the launch of REFORM Alliance by donating 100% of net proceeds from the sale of the Clyde Court #REFORM to the foundation.

“For more than 50 years, we at PUMA have been big believers in the power that sport has to unite people and push culture forward in a positive way,” said Adam Petrick, PUMA Global Director of Brand and Marketing. “To that end, we are very happy to partner with and support Meek and the REFORM Alliance in the pursuit of reforming the criminal justice system.”

The Clyde Court #REFORM is inspired by PUMA’s long-standing commitment to supporting athletes, artists and advocates who are pushing for reform in the name of universal equality. Meek debuted the shoes on Wednesday, when the REFORM Alliance was formally launched.

“We’re excited to team up with PUMA in our fight to reform the American criminal justice system,” said Rubin, who is the co-chairman of the REFORM Alliance alongside Meek. “They’ve been long-time advocates for fairness and equality, so it only made sense to expand our alliance with a partner like PUMA that shares our ambition and commitment to improving the probation and parole system.”

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