So maybe the “Tomorrowland” that Disney envisioned hasn’t exactly become a reality, and we’re all still waiting for those jet packs the Jetsons promised us lo, those many decades ago. But we do have electric cars, commercial space flight is just an “X” away, and Nike is bringing back their self-lacing sneakers in 2019. Nike confirmed the news in its most recent earnings call during which its Executive Vice President said that the sneakers would launch in spring of next year, and are designed to be used on the basketball court.
You may recall the last time Nike delivered this wonder. They cost a whopping $720. Yeah. Even though Nike said proceeds of that shoe went to Parkinson’s research, it was a gut punch of a price tag. But this time around they must’ve figured out some ways to cut costs, because their second generation of the futuristic footwear is reported to be offered at the bargain price of… $350.
Okay, so maybe it’s not the Payless price point you were hoping for, but these are, after all, self-lacing shoes.
It really shouldn’t come as a surprise that Nike is developing another pair of these high-tech marvels, especially after it went to the trouble of including a telling “1.0” in the name of its first generation HyperAdapt shoes. That said, even at less than half the price you might still struggle to justify shelling out that much for, well, sneakers. Nike is promising that they’ll deliver a “perfect fit,” but a lot of shoes do that, without having to fork over a week’s salary. Or change the batteries.
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