Paris Fashion Week to Resume with In-Person Shows this month

As reported by Vogue, fashion shows are returning to Paris later this month in spite of the continuing (COVID-19) pandemic. According to the preliminary schedule released by the Fédération de la Haute Couture et de la Mode last week, Paris Fashion Week will go ahead and run from September 28 through October 6 with 92 brands on the official calendar. WWD has confirmed that 71 of those brands will put on physical events, with 37 runway shows and 32 presentations. All presentations will be broadcast on the Paris Fashion Week digital platform.

The Fédération de la Haute Couture et de la Mode stated that Paris Fashion Week, “will comply for its implementation to the recommendations of public authorities,” but it is unclear what specific health and safety guidelines will be enforced during the week-long event. Over the past few months, several designers have tried to digitally replicate the in-real-life fashion show experience during quarantine.  According to Vogue, a few brands, including Dior and Burberry, plan to err on the side of caution and test the waters employing “phygital” live events with limited or no audiences which will also be broadcast virtually.

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