Estée Lauder announces three-year partnership with Amanda Gorman

The move is just one way that Estée Lauder is celebrating new voices, inspiring change, and championing leaders that are looking to make an impact on women everywhere. Additionally, Gorman will act as the curator of the Estée Lauder Companies’ new WRITING CHANGE Literacy Initiative and the beauty giant will donate $3 million over three years to the initiative to advance literacy as a “pathway to equality, access, and social change.”

Additionally, the award-winning poet will bring her voice to the brand through its Spring 2022 campaigns. In an interview with Vanessa Friedman for The New York Times, Gorman made it clear that this brand ambassadorship is staying true to her purpose of driving positive social change: “I’m never just lending my body or my face,” Gorman said. “They are getting my spirit, my breath, my brain.”

Gorman cited the groundbreaking work of Estée Lauder herself as one reason she is proud to partner with the brand, calling her “inspiring and daring.” With the new appointment, Gorman hopes that she will inspire women, girls, and everyone to be confident in themselves and their ability to disrupt systems of oppression. Gorman will appear in Estée Lauder’s campaigns starting in 2022.