Queer Eye star Jonathan Van Ness is bringing JVN Hair Care to the Masses

Queer Eye star Jonathan Van Ness has teamed up with Amyris to launch a hair care line that will be sold at Sephora and on its own website. Called JVN, the products are broken out into four ranges: the Complete Collection, which includes a treatment and styling serum, oil and air dry cream; the Embody Collection volumizing shampoo and conditioner; the Nurture Collection moisturizing shampoo, conditioner and moisture mask, and the Undamage Collection strengthening shampoo and conditioner.

Before the millions of Instagram followers and the Queer Eye empire, Jonathan Van Ness’s entrée into hairstyling wasn’t exactly a fairytale. “I didn’t feel confident about the way I looked, and I think that’s because there was such a strict idea of what a man was supposed to look like. I don’t want people to feel bad about themselves ever again and that’s so much of what moves me about doing hair,” says Van Ness. “You don’t need to do anything with your hair because you’re a certain gender, a certain age, a certain this, a certain that. I want everyone to feel entitled to their version of beauty.”

Every product is silicone-free, and the star ingredient of the line — which you will find in every formula — is hemisqualane from sugar cane. “It adds shine and has a smoothing effect,” says cosmetic chemist Ginger King. “It is trendy [in hair care] — and also in skin care — because people are pursuing clean [ingredients]. The hemisqualane [in the JVN line] has the Ecocert natural certification.”

The products’ prices range from $18 to $28, and each collection has its own subtle scent that’s “not gendered,” says Van Ness. “I wanted them to be not particularly feminine or masculine, and not trying too hard for just a relaxing experience.” There are 10 products in all, with a common goal: “I always noticed that kids just have that happy, bouncy hair, and I want you to get to [that],” says Van Ness. The products became available on August 31st, so you can go get yours now!

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Photo Credit: Kathy Hutchins / Shutterstock.com