Dua Lipa is the face of Versace’s 2021 Fall/Winter Campaign

Versace’s Fall 2021 advertising campaign is starring of the hottest musicians of the moment: Dua Lipa. The Grammy Award-winning artist sports a fiery new look for the campaign – long hair in a new, flaming red shade.

In an interview with WWD, the brand’s designer, Donatella Versace, laughed and said, “She trusted me when I asked her; she did not hesitate.”  Versace also said that the fact that Lipa had no qualms about dyeing her hair for the shoot points to her self-confidence. Versace has been intrigued by the color, also seen on Gigi Hadid for the video presentation of the fall collection. “Blonde was banal — even though I am blonde,” she said, again laughing, “and fiery red is a symbol of passion and strength.”

Versace first met Lipa at the Versus show in London in February 2017 and the singer has worn the brand ever since on several pivotal occasions. Lipa joins other global celebrities who have forged a longstanding friendship with Versace, from Elton John to Madonna. When asked about such loyalty, the designer, who was clearly in top form, said she always aims to “create a personal relationship and there must be something that strikes me, it’s never about dressing a celebrity just for the sake of it. I’m happy if I can become a friend, a confidante.” This happened with Lipa, she said.

Versace was first impressed by the artist’s tone of voice, “the way she speaks.” Getting to know her, she was attracted by her attitude toward life. “She hasn’t had it easy, she has fought for what she believed in and for what she has achieved.”

Strong women have always been an inspiration for Versace and she likes to design for them. In fact, she recalled how impressed she was by Lipa’s decision to perform at the 2018 Brit Awards wearing a swimsuit and a denim jacket embellished by Versace’s Trésor de la Mer print. “She was so self-confident, beautiful and bold, dancing and feeling free,” Versace still marveled. “She reminds me of women in the south of Italy, she leads, she is not led,” said the designer, who herself is a southerner, hailing from Calabria.

In 2019, Lipa was a guest of Versace at the Met Gala and wore the brand at the Grammy Awards including earlier this year, when she won for best Pop Vocal Album, wearing three Versace looks.