Lady Gaga pops her cork as the new face of Dom Perignon

April 5, 2021

Lady Gaga has already conquered Oreos, and now she’s making her mark on the world of Champagne. Just a few days after celebrating her 35th birthday, the pop superstar announced her latest collaboration with Dom Pérignon in an Instagram video she posted last week.

The luxury Champagne brand announced the linkup — which is described as an “artistic venture” — with a teaser image of the campaign. In the promotional image, Gaga is holding a 2006 vintage sparkling rosé in a deep purple-tinted bottle—although there is no word yet on what her limited-edition bottles or accompanying sculpture – both designed by Gaga – will look like. She also teases an upcoming film for the announcement, which was made in collaboration with artist Nick Knight and debuts on April 6.

The partnership also has a charitable component: supporting Lady Gaga’s Born This Way foundation, which promotes youth mental health initiatives. Details on when and where you can buy the new limited-edition Champagne bottles will be released in the coming months, according to a rep for Dom Pérignon.

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Photo Credit: Andrea Raffin / Shutterstock.com

Written by: Vipology Staff Writer

artist Nick Knight Lady Gaga Lady Gaga Born This Way Foundation Lady Gaga collaboration with Dom Perignon Lady Gaga new face of Dom Perignon Lady Gaga Oreos

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April 5, 2021