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As an extension of their COVID-19 Vaccine Education Initiative, “It’s Up To You,” the Ad Council and COVID Collaborative has announced the launch of a new campaign in partnership with thirteen leading sports leagues and organizations: American Horse Council, Athletes Unlimited, Major League Baseball, Major League Soccer, National Association for Stock Car Auto Racing, National Basketball Association, National Football League, National Hockey League, National Women’s Soccer League, PGA TOUR, US Open Tennis Championships, Women’s National Basketball Association and WWE. Highlighting iconic moments in sport and a brand-new recording of “I’ll Be Seeing You” performed by Grammy Award-winning musician, Willie Nelson, the videos encourage fans to visit GetVaccineAnswers.org for the latest information about the COVID-19 vaccines.
“In the song, I sing ‘I’ll be seeing you in all the old familiar places,’ and that’s exactly what I hope these PSAs will help do: help get Americans informed about the vaccines and one step closer to the people and moments we miss,” said Grammy-winning musician Willie Nelson. “I’m happy to be part of this new campaign with the Ad Council, COVID Collaborative and these sports organizations to empower millions more to get the answers they need and feel confident in getting vaccinated, like I did.”
Willie Nelson, who received his COVID-19 vaccination earlier this year, recorded a brand-new rendition of “I’ll Be Seeing You” pro bono specifically to be featured within the new PSAs. Developed pro bono by creative agency, Pereira O’Dell, in collaboration with the thirteen leagues and organizations, the spots remind fans about the joy and exhilaration of experiencing sporting events together in person and end with the hopeful message that now that the vaccines are here, we can hopefully get back to those moments we love soon. Within the spots are some of the most iconic moments in recent sports history, including Jordan Spieth’s celebration after winning the 2017 Travelers Championship, Naomi Osaka and Coco Gauff’s emotional hug after the US Open, Pete Alonso hitting a home run, the WWE crowd chanting for Finn Balor, as well as more intimate moments of fan and player excitement and interaction, driving audiences to GetVaccineAnswers.org for answers to top questions consumers have about the COVID-19 vaccines.
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Photo Credit: Christopher Halloran / Shutterstock.com
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